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How to promote classical music in the digital age

Posted On February 28, 2018 By Shoshana

Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have… 

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Themes of #NAMPC 2015 or “A Very Special Blossom”

Posted On November 10, 2015 By Shoshana

I woke up early in the morning thinking about the conference I just attended. At first I thought I was in the hotel room, which proves my brain is still there at the conference, and the other attendees probably feel the same way. The day after always gives us a chance to bask in the… 

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ADS Founder — Shoshana Fanizza

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Virtuoso Voices

“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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