Good news everyone! My eBook, The How of Audience Development for the Arts: Learn the Basics, Create Your Plan, is now published and available! I have learned a great deal from this process: Friends and family can be extremely helpful when writing a book. I had people helping with editing and acting as sounding boards…
There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences. Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC. I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention…
I just finished reading Classical music ain’t just for snobs When I saw the title, I was expecting an article detailing the various reasons why classical music can be enjoyed by everyone and anyone. I should have known better. It turned out to be another critical essay regarding the format of how someone is presenting…
Part 2 of the adventure unfolds! Yesterday I felt like my head was still at NAMPC while my body was milling around Boulder, CO. It was a very strange feeling. This probably can be attributed to not being able to download the entire experience. I may never be able to do this, but I will…
I wasn’t planning on blogging today, but I read an article that had my mind buzzing: Sexed-up arts marketing campaigns a rip off Xenia Hanusiak, a composer, performer and music reviewer wrote this opinion. Here are a few excerpts to discuss – When we are promised ”the experience of a lifetime”, or ”a night of…
There has been talk around the twittersphere about the importance of parking for audience development. One of the biggest reasons why patrons do not come back is not quality or programming, but parking! Costs are also a factor. How can this be? The discussion started via an article that is being sent around: How Symphonies…
I have been thinking about good customer service lately. Good customer service is one way to establish yourself among our clamoring markets. It is also a good way to show you care about your audience. Good customer service, service with care, is good audience development. The following is a quick list of suggestions to add…
I have seen two more news stories about symphony orchestras going bankrupt. What in the world is happening? We could say this is a case of audiences no longer relating to these bigger organizations and how they function and present their art. Times are changing and the ways that audiences want to participate and become…
I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat. We discussed building younger audiences. The agenda was set for discussing: Definition of younger audiences – how do you define…
Today we had another installment of #auddev chat on twitter. We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host. Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online…
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