Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Last Friday I blogged about some of the reasons why arts organizations succeed and some reasons why they are failing. I hinted at the big elephant in the room, but for this Monday Moment, I will come out and declare it! One of the biggest reasons arts organizations are failing is due to the feelings…
This week I saw another article where an arts organization blamed their audience for the fact that they are closing their doors. “Low audience numbers,” they stated. It made me ponder what the real reasons were for the closing. Why were people not attending? There must be a reason(s), and it probably has something to…
Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I…
Today is Wednesday, and you know what this means – guest blog post day! Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you. Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over…
This week I was truly a happy audience development geek when I found Capterra’s ticket software filter. If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget. Instead of being caught up in the better marketing of some companies, you can now compare…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
This will be a quick one to chew on over the weekend. I had an experience with a service today that completely let me down. I asked for a small refund due to unsatisfactory services. They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. …
So, I signed up online to volunteer for a nonprofit in my area. I received a form letter beginning with “Hello!” The volunteer sign-up form had my name as the first field. Why didn’t they use my name? Did they want to start off on the foot that I didn’t matter as a unique person? …
The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
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