Did you know that audience development has a spiritual side? Today I…
This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
I wasn’t expecting to write a year end blog post so soon, but I have been a little uncomfortable with what is happening in our world, so I have to write today. The year 2017 has been quite the eye opener. We are finding out that social media does have an impact on truth coming…
It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
Join Shoshana as she dives into acquisition costs for audience members and…
For the month of April, I will be discussing my ideas regarding using…
Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep…
I am working on a proposal with a colleague regarding this subject matter for NAMPC 2016, but I wanted to share something quickly and ask you – Do you take mini arts breaks? As arts administrators, we ourselves have arts backgrounds. In order to get into the creative side of our brain, I do suggest…
ADS Founder — Shoshana Fanizza
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