Last night I went to bed thinking about audience development, and I woke up thinking about it. I seem to be eating, sleeping and focusing my life around audience development (as my fiance pointed out). However, I feel that not many people know what audience development really is. And since people do not know what…
Yesterday I wrote an article about our local production of The Secret Garden. The Parlando School for the Arts was savvy enough to use all 4 C’s in order to sell out the majority of their shows (on their way to a complete sell out). Click here for all the details. If you don’t know…
I’ve been thinking about how powerful YouTube has become. There are many ways you can use YouTube specifically for audience development. I have highlighted some ideas in the past, but I thought maybe it was time for a helpful guide of “YouTube and Audience Development.” 1. Use it to connect with your audience before a show! …
Good morning! This will be a quick one. I recently saw a news article via my friends at Twitter: Texting at a Symphony? Yes, but Only to Select an Encore http://www.nytimes.com/2009/05/16/arts/music/16text.html As you can see, this article was in the New York Times for the Indianapolis Symphony Orchestra. They Twittered because they were excited they…
Yesterday, I saw a story about an arts advocacy project in Sarasota, Florida: Arts supporters Emerge for advocacy By Jay Handelman Herald Tribune Published: Sunday, May 10, 2009 at 1:00 a.m. Last Modified: Sunday, May 10, 2009 at 12:13 a.m. Arts supporters are hoping to prove a point to local businesses and elected officials with…
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