I found a new Twitter tool this week I wanted to share with everyone. It is called FriendorFollow. This little Twitter app makes it easy to categorize your twitter people into three categories: 1. Who you Follow – this section shows you who you follow that is not following you. 2. Who is your Fan…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
This past Saturday, I was a part of CU’s (University of Colorado in Boulder) Entrepreneurship Center for Music’s 2010 Fall Intensive: Engaging Your Audience workshop series. These workshops were for musicians in their school of music programs as well as for the community at large. The director announced that with a student body just shy…
I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
Today I would like to focus on quality and how it affects audience development for the arts. I will not name names, but over the weekend I did partake in a few art events in my town. The marketing for these events grabbed my attention. I also happened to be personally invited to one of…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I’m working on a juicy blog for the future. In the meantime, I have been thinking about how challenging it is to get people to talk about audience development, yet everyone seems to have questions. So why is the arts community as a group shying away from major audience development discussion? Here are my thoughts:…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
There have been times when an organization is quick to blame the marketing department for a poorly attended show. However, a marketing associate can do everything right, but still not get results if they are the only person or one of a few promoting the show. There needs to be a team effort involved in…
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