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Surrounding yourself with good people = great audience development!

Posted On June 3, 2019 By Shoshana

I finally can share something that I was personally a part of. I am one of seven main people on the Development Committee for the Longmont Performing Arts Initiative. Maybe you have heard through my posts on social media, we embarked on raising $75,000 in 75 days in order to fund half of the feasibility… 

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted On May 18, 2017 By Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert,… 

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Stand out for fundraising!

Posted On December 8, 2016 By Shoshana

In continuing the conversation about the fund raising side of audience development, as mentioned, it was Colorado Gives Day this past Tuesday.  There were a total of 2,889 organizations. For the Arts & Culture category, there were 445 organizations/fund raisers. For my county alone, 1,534 organizations with 256 categorized as Arts & Culture. Building relationships is… 

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Ranking the competition for giving

Posted On December 6, 2016 By Shoshana

Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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