I have been reading several articles about arts organizations that are finishing in the black. They have these top 10 management directives in common: 1. Their budgets are not overly extravagant. They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments. All of the articles that…
I have noticed that when I post tweets about arts organizations that are going bankrupt, I always tag it #auddev needed. I know some people are questioning this and feel it better to attribute the downfall of these organizations to simply bad management. Why would I continue to shout out about audience development? To me,…
Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Today for my guest blog post, I came across a post with some interesting information about the future of crowdfunding. Enjoy! *************************************************************** Crowdfunding by Grace Williams April 23, 2012 I read an article by Craig Newman on Crowdfunding this week. Before I read this article, I was not really familiar with the term “crowdfunding.” I…
For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23. We were having a discussion about professional/amateur audience perceptions. Do audiences perceive the differences? Are they willing to pay more for “professional?” How do we define “professional” vs. “amateur” anyway? Why are some amateur companies funded as…
Let’s pretend it is Welcome Wednesday just for this moment. Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of…
There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences. Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC. I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention…
I saw another listing of an orchestra filing for Chapter 11 today. Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try. It is sad to see artists and arts organizations in trouble, especially when they…
These are strange times. For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community. Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an…
Crowdfunding has become a viable resource for raising the funds that you need as an artist and arts organization for your particular projects. It is also a great audience development tool. With crowdfunding, you are asking for support from your audience, and it is a great way to find out who in your audience is…
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