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Top 10 Advice from 2013 to be implemented in 2014

Posted On December 17, 2013 By Shoshana

It’s been an interesting year. I chalk it up to a great deal of growing pains. Change is here, and change is the only constant. After a year of scoping the arts, here is a list of the top themes of 2013 which serve as top advice: Community Projects Rule!  I have seen the increase… 

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YouTube Kinda Mood: New Arts Advocacy Videos!

Posted On July 12, 2013 By Shoshana

Today I will be discussing arts advocacy with some of my colleagues.  Since I was in a YouTube kinda mood, why not share some new (fairly new) videos!  Have a fantastic weekend!   [youtube=http://www.youtube.com/watch?v=7MTCTzGdVco&w=360&h=215]   [youtube=http://www.youtube.com/watch?v=S-xkvzvYcJc&w=360&h=215]   [youtube=http://www.youtube.com/watch?v=yAAKLsgCoJw&w=360&h=215]   My favorite in this set (of course, it’s from my Alma Mater!): [youtube=http://www.youtube.com/watch?v=yGjJhCMjcbI&w=360&h=215] Cheers to happy… 

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Audience development and educational outreach programs

Posted On June 30, 2011 By Shoshana

So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes.  I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it,… 

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“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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