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Are we getting all the data needed for audience building?

Posted On January 29, 2015 By Shoshana

As an arts researcher, and in particular a researcher that looks at the data to find the solutions for audience building, I have to admit I have been a little challenged. Three new reports from the National Endowment for the Arts came out this past week that is taking the arts marketing internet by storm: A Decade… 

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Arts as an example?

Posted On March 20, 2014 By Shoshana

I was in a discussion with another arts marketer (typical for me), and one comment that came out of the conversation keeps coming back to me.  It was said that they rarely looked to the arts for innovative business practices, and in particular arts marketing examples. For an industry that is supposed to be the… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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