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Give the gifts that keep on building!

Posted On December 11, 2015 By Shoshana

I rarely toot my own horn directly, yet I wanted to let you know about the various gifts you could purchase for yourself or for other arts administrators and arts business owners to help build audiences and more support. Your purchase also supports me in my overall mission of building arts audiences and creating more sound… 

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3 Eastern philosophies to build a better audience

Posted On April 28, 2015 By Shoshana

Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better… 

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted On March 27, 2014 By Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,… 

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2 ways to skin a cat, but please don’t skin a cat!

Posted On August 8, 2013 By Shoshana

There seems to be a rumbling about arts marketing lately.  There are people that believe that artists and arts organizations need to step up their game or hire someone else that has more experience. Here is the latest of the rumblings: Cincinnati Art Museum makes cuts The Cincinnati Art Museum recently eliminated its design team,… 

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Be an artist and a business for audience development

Posted On July 24, 2013 By Shoshana

Tonight I will be giving a presentation on Audience Building for All and the Top 20 Tips for Increasing Everything.  If you are in the Boulder/Denver area, check it out and join me!  One of the points I will be discussing is the tip to be your artist self and be creative.  It is a… 

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New business model for arts audience development?

Posted On May 4, 2012 By Shoshana

As I mentioned on Twitter, I am surprised that the following article did not spur a heap full of discussion.  From the very get go, I was intrigued, a little alarmed at first, and very interested in this new audience development business model. Building audiences at the Skokie Theatre By BRUCE INGRAM Contributor May 1,… 

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Audience Development, Groupons and other promo platforms: #auddev chat transcript for 7/28 Noon ET

Posted On July 28, 2011 By Shoshana

Today we had another installment of #auddev chat on twitter.  We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host.  Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online… 

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ADS Founder — Shoshana Fanizza

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Richard Turbiak

“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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