Recently I have been following Dr. Jade Teta and his theories on Metabolic Renewal. He is an interesting person with a great deal of drive to help people with personal development both mentally and physically. What struck me as fascinating is the fact that he is mentioning that people need to work out smarter, not…
As you know, dear reader, I don’t post unless I have something to say, when an idea strikes. After over 10 years of writing this blog, I still get surprised myself when something new pops up. It did today. I am reading a book called “Happy Gut,” by Dr. Vincent Pedre. Lately, I have been…
Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the…
After being in arts administration since 1997, I have come to find…
This morning as I consumed my breakfast, a commercial came on for Orangetheory Fitness. Being a marketing mind that is always evaluating, this commercial was branded in a way that was not meant for me. Here is the commercial: I found the images of “beautiful people” working out on a rat race of high tech…
It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
Today I will be focusing on going the extra mile for your…
Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep…
I had a thought pop into my head. I have been thinking about the trend currently, and it is a good one, of the arts finally collecting the data needed to make smart decisions. We do need to get to know our audiences, and collecting the right data that answers the right questions is a…
ADS Founder — Shoshana Fanizza
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