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Random Audience Development

Posted On September 11, 2019 By Shoshana

Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half… 

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Random Audience Development Thoughts V

Posted On September 7, 2018 By Shoshana

Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready?  No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the… 

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Retain through love

Posted On February 12, 2018 By Shoshana

Retention is a common topic. We are concerned due to all the churn, the losing of older audiences, and the changes in how people wish to purchase tickets (less subscribers). There are solutions to these challenges. The solution is to retain through love. Retaining through love means that you are adding the element of caring… 

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Sliding back to the familiar. Oh dear!

Posted On October 20, 2017 By Shoshana

Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes… 

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Soft, soothing music is not good customer service

Posted On July 11, 2017 By Shoshana

Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold,… 

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Win-Win mentality is best for audience development

Posted On July 10, 2017 By Shoshana

I hope you had a nice weekend! Here is a quick thought for a Marvelous Monday: Always have the mentality of creating, being a part of, and honoring win-win situations in your life. If you are taking advantage of the situation or they are taking advantage of you, it creates really bad energy that will… 

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A quick example of connecting the dots for outreach

Posted On October 25, 2016 By Shoshana

Last weekend I had a great time at our regions “World Singing Day” event. I went with a friend who also enjoys singing heartily without batting an eyelash as to who may hear him. A man walked up to him with a flyer. He was from a local barbershop group and invited my friend to… 

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CRM: Who are we kidding? Arts Audience Development

Posted On April 18, 2012 By Shoshana

Today is Wednesday, and you know what this means – guest blog post day!  Today we have a post from Lisa Baxter, Founder and Director of The Experience Business. She recently wrote a post that caught my attention that I would like to share with you.  Enjoy! ********************************************************************************** Customer Relationship Management: Pulling the wool over… 

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ADS Founder — Shoshana Fanizza

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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