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Random thoughts for audience development

Posted On February 10, 2015 By Shoshana

  It’s been a while since I did a random post. I have so many thoughts on my mind, it is time to share. You want volunteers, right?  I had an experience where I went to an organization to let them know I was interested in volunteering. They told me to follow up online and… 

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#Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony

Posted On July 1, 2013 By Shoshana

Storify by Shoshana Fanizza Fri, Jun 28 2013 15:20:40 #Auddev chat, June 28, 2013 at Noon ET – Twtr Symphony A chat with Chip Michael, Artistic Director of the Twtr Symphony – an online symphony comprised of musicians from all over the world that connected on Twitter. This is one good example of how you… 

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Night pondering of the many personalities of Twitter for audience development

Posted On December 21, 2012 By Shoshana

I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing.  Here are a few to get you thinking: The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only.  You look at their stream and you see a… 

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Quick post – more random thoughts for audience development for the arts

Posted On October 17, 2012 By Shoshana

I am off to Austin, TX for a family wedding.  I wanted to post a little something before I leave.  Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words?  I had someone ask about whether I thought “Community Engagement” was overused. … 

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#MuseumOlympics and grassroots Arts Audience Development

Posted On August 3, 2012 By Shoshana

I am so excited to see the #MuseumOlympics on Twitter, and it is trending too!  It’s been a while since I have seen some grassroots action on Twitter from the museum sector.  The #MuseumOlympics invites museums to “enter” a piece of art or exhibit that has an Olympic theme or feel.  Individuals can get involved… 

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted On May 30, 2012 By Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about… 

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Arts audience development and Twitter reminder

Posted On April 16, 2012 By Shoshana

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant… 

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Audience development for the arts – #Auddev chat 3/23 – Professional/Amateur audience perceptions

Posted On March 26, 2012 By Shoshana

For our Monday Moment, take a moment to look at the #auddev chat we had on Friday, 3/23.  We were having a discussion about professional/amateur audience perceptions.  Do audiences perceive the differences?  Are they willing to pay more for “professional?”  How do we define “professional” vs. “amateur” anyway?  Why are some amateur companies funded as… 

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50 Winning Tweets from the 2011 NAMPC (many about audience development)

Posted On December 7, 2011 By Shoshana

There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences.  Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC.  I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention… 

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Audience Development for Arts Advocacy or the popcorn & candy top 10 reasons to support the arts

Posted On July 26, 2011 By Shoshana

Last week I found a blog that was resurrected for another round on Twitter: The Top 10 Reasons to Support the Arts (from Arts Watch) This blog post is a good summary of many of the practical reasons why the arts are good for us: 10. True prosperity 9. Stronger communities 8. Health and well-being… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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