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Random Audience Development Thoughts, vol. 6

Posted On September 4, 2021 By Shoshana

I have a few thoughts to share that have popped into my mind. Be very careful with the decision of your ticketing software and make sure the person who knows the most about ticketing software is present during the decision. When it comes to choosing a ticketing system for nonprofit events, it is super important… 

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Arts Preview: How to score the cheap seats?

Posted On September 5, 2014 By Shoshana

I had a mixed reaction this morning to the following: Arts Preview 2014-15: How to score cheap tickets For audience development, cheap seats may be necessary to get people to dip their toe in the arts water.  We declare, “Come on in, the arts are fine, and it won’t break your wallet to jump off… 

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How to choose the right ticketing solution for arts audience development

Posted On April 13, 2012 By Shoshana

This week I was truly a happy audience development geek when I found Capterra’s ticket software filter.  If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget.  Instead of being caught up in the better marketing of some companies, you can now compare… 

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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