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Audience Development Specialists – an open letter

Posted On September 20, 2011 By Shoshana

Lately I have been reading Seth Godin’s blog which is mainly about being honest with yourself so you can run your business more openly and directly (and you will reap the benefits).  At least, this is the message that keeps coming to me each time I read one of his posts. He also is a… 

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Audience Development and building younger audiences – 9/16 Noon ET #auddev chat

Posted On September 16, 2011 By Shoshana

I invited Connie Rhind Robey an arts marketing consultant in Washington, DC and Amy Higgins who is on the board with San Francisco Opera’s Bravo Club (a group of young professionals) to co-host today’s #auddev chat.  We discussed building younger audiences.  The agenda was set for discussing: Definition of younger audiences – how do you define… 

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Audience Development, Groupons and other promo platforms: #auddev chat transcript for 7/28 Noon ET

Posted On July 28, 2011 By Shoshana

Today we had another installment of #auddev chat on twitter.  We had the pleasure of having Kara Whittington, who is part of the Marketing team at the San Francisco Symphony, as our guest co-host.  Kara manages the discounts, promotions, advertising and sales, and has a great deal of experience with a variety of different online… 

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Lost #auddev chat from 3/18: Theatre, Social Media & Audience Development

Posted On June 15, 2011 By Shoshana

On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada.  They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them.  I had created a transcript for this event, but found out today that… 

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Audience Development and Social/Digital Media – #auddev chat transcript from June 3, Noon ET

Posted On June 3, 2011 By Shoshana

Today we had an #auddev chat with David Weuste from Rosebrook Classical.  As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media.  We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is… 

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Announcing Audience Development Media – ADS and Rosebrook Classical partner

Posted On June 1, 2011 By Shoshana

After several conversations with David Weuste of Rosebrook Classical and seeing the work that we both have accomplished, we realized that a partnership would be a fantastic addition for both of us. Rosebrook Classical offers services that support artists and arts organizations in setting up anything and everything involved in social and digital media.  David… 

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Audience development for the arts end of year a-musings (Part 2)

Posted On December 31, 2010 By Shoshana

In order to make my “Best of” list of advice a top 10 list, there are three more main points to make.  Drum roll please! 8.  Deliver impeccable customer service!  I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will… 

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Audience development and classical music chat via #auddev

Posted On December 7, 2010 By Shoshana

Yesterday I had my first official #auddev chat on Twitter. Although it came spontaneously, arising from the moment instead of being a planned event, we had a handful of tweeters join in.  The topic for the chat was #classicalmusic and audiences. I have been seeing this conversation come to the forefront of articles lately.  Many… 

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Audience development and social media – a matter of quality not quantity

Posted On September 3, 2010 By Shoshana

This will be a quick one.  I have been noticing  more lately the “click like to help us get to 100 fans” or “4 more until 300 Twitter followers.”   In one way, it is good to get the request out there for more people to be interested in your Facebook fan page or Twitter feed,… 

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The 2009 Audience Development Specialists Tweets Awards!

Posted On February 26, 2010 By Shoshana

It’s Friday, and it’s time to announce the winners for all the categories of  The 2009 Audience Development Specialists Tweets Awards! Most Interesting Venues The nominees are: Keeping artists in the Loop Creative Showcase | Pop-Up Art program turns vacant buildings into galleries http://bit.ly/4DVbs8 The Chicago Loop Alliance plays matchmaker with artists and landlords to… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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