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Keeping top of mind on social media!

Posted On October 11, 2016 By Shoshana

In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are… 

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Social Media takes time and savviness to build audiences!

Posted On October 7, 2016 By Shoshana

I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social… 

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5 ways to add interest to your Twitter feed

Posted On June 4, 2015 By Shoshana

If you are marketing, marketing, marketing on Twitter, and that is all you are doing, you are not using Twitter correctly. Here are five suggestions to add interest to your Twitter feed for a happier and more loyal audience: Retweet interesting content that is relevant. Don’t just retweet someone’s “testimonial,” comment back to the person in the… 

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#mylifeonarts

Posted On January 22, 2015 By Shoshana

#mylifeonarts I have been debating whether or not to write this post.  I was thinking, perhaps an organic approach would be best. The reason I made the decision to write about this project is for the plain and simple fact of inviting you to be a part of this too. A thought popped into my… 

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Night pondering of the many personalities of Twitter for audience development

Posted On December 21, 2012 By Shoshana

I was looking at the profiles of some new followers, and I realize there are some concrete personalities I am seeing.  Here are a few to get you thinking: The Chatty Cathy or the Rampant Reply Robert: This Twitter personality is all about the conversation only.  You look at their stream and you see a… 

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Bonus Blog Post – Halloween YouTube kinda mood!

Posted On October 31, 2012 By Shoshana

Happy Halloween!  I always enjoy searching for Halloween Arts YouTubes to share with you.  Have a safe and happy holiday! [youtube http://www.youtube.com/watch?v=A_2HxZ0Gp4U] [youtube http://www.youtube.com/watch?v=c2fSAZ9vRJs] [youtube http://www.youtube.com/watch?v=887krFvSqXg] [youtube http://www.youtube.com/watch?v=eqS-wy43lrs] [youtube http://www.youtube.com/watch?v=FpDpAzLgrZU] [youtube http://www.youtube.com/watch?v=qac7ZYhqf2k] [youtube http://www.youtube.com/watch?v=JUgDCMTENFg] Cheers to happy and loyal audiences, Shoshana Shoshana Fanizza Audience Development Specialists https://www.buildmyaudience.com “Never treat your audience as customers, always as… 

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Audience development for the arts: TEAMWORK (Or you cannot leave social marketing just to the marketing department)

Posted On May 30, 2012 By Shoshana

I hope you had a nice weekend!  After walking a 10k, I wasn’t able to post on Monday, but I will be back on Friday with my typical plucky commentary. It’s Wednesday, and I have a guest blog post for you as promised.  Today, my friend and colleague, Howard Seth Cohen, submitted a post about… 

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Random audience development for the arts thoughts (and questions)

Posted On May 2, 2012 By Shoshana

Today I do not have a guest blogger planned.  I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order).  Let this serve as a summary of blog posts from past and future. Audience development is hard work. … 

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Arts audience development and Twitter reminder

Posted On April 16, 2012 By Shoshana

For my Monday Moment, I wanted to remind all of you that using Twitter is not all about “me, me, me.”  I have seen various artists and arts organizations posting a stream of marketing messages to like them on Facebook, or check out our YouTube or repeated tweets about their upcoming show. Twitter is meant… 

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50 Winning Tweets from the 2011 NAMPC (many about audience development)

Posted On December 7, 2011 By Shoshana

There are still some tweets and such floating around after the National Arts Marketing Project Conference – Winning Audiences.  Today I saw another tweet about the 50 Winning Tweets from the 2011 NAMPC.  I not only enjoyed the collection of tweets, but the format via Issuu, a free online publication program, is worth the mention… 

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ADS Founder — Shoshana Fanizza

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“Shoshana rocks! I have an artistic mind that goes all over the place and she can appreciate that while leading me to great pr. She is the person on your side when you feel like you’re alone in your small business. Thank you, Shoshana for taking my mission, personality, creative talents and channeling them into increased public awareness.” —Iman Woods, Illustrative Photographer

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