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All generations matter for audience building

Posted On December 13, 2016 By Shoshana

I have a quick thought today. I have mentioned before that we stand to lose the audiences we already have (the Silent and Boomer generations) if we ignore them for jumping on the “we have to get the younger generations” wagon. I have also brought up the point that we have a generation gap with… 

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ADS Founder — Shoshana Fanizza

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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