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Venn Diagrams for audience development

Posted On March 6, 2019 By Shoshana

Since I felt like having a little fun today… This is a reminder to keep your audiences in mind at all times and to find the sweet spot. Happy and loyal audiences happen when you not only pay attention to your audiences at every step of the way, but when you combine it with your… 

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A week to be thankful

Posted On November 20, 2017 By Shoshana

Thanksgiving is around the corner now. This week, let’s get into gratitude gear and be thankful for all the good in our lives. I am thankful for you, my friends, colleagues, and readers, who have allowed me to continue to share my audience development for the arts journey with you. I am grateful for the… 

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We are the competition for audiences!

Posted On July 21, 2017 By Shoshana

As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people… 

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The future of audience development for the arts

Posted On October 31, 2016 By Shoshana

Happy Halloween! I usually post Halloween YouTubes, but this day, I wanted to haunt you with a thought. As you may know, now is an excellent time of the year for planning for the future. It is a great time to evaluate and make changes for 2017. It is a good time to discover new ideas… 

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3 Eastern philosophies to build a better audience

Posted On April 28, 2015 By Shoshana

Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better… 

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A conversation with Drew McManus: What is Artshacker.com?

Posted On April 23, 2015 By Shoshana

Please welcome to the ADS Podcast, Drew McManus! Drew is one of… 

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Stats and idea candy from #DSD14 for us #arts folks!

Posted On June 20, 2014 By Shoshana

I enjoy being a fly on the Twitter wall to take part in conferences around the world. I was following the #DSD14 (Digital Summit Denver) hashtag, and I found some good tweets that were relevant for the arts. I created a storify slide show for you. Enjoy, and have a great weekend! For my email… 

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Are we culture or are we entertainment?

Posted On June 12, 2014 By Shoshana

Culture Track 2014 was presented at the Disney Hall recently.  What was interesting about this article was the feedback from the attendees: Museum of Contemporary Art (MOCA) director Philippe Vergne took issue with the use of the word “culture,” and quoted the artist Carl Andre: “Art is what we do. Culture is what is done… 

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Connect again for audience building

Posted On May 23, 2014 By Shoshana

As mentioned, I wanted to give you a list of ways you can reconnect with people.  Evaluate what you are doing to attempt to build an audience and the items that are not working, kick to the curb and adopt some of these approaches instead: Follow up with ticket buyers before the show and offer… 

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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted On March 27, 2014 By Shoshana

Amy Wratchford, the managing director of the American Shakespeare Center in Staunton,… 

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ADS Founder — Shoshana Fanizza

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“Shoshana is one of those rare people who have a “can do” attitude and frequently surprise one that they can pull it off. She is determined and resourceful and she does it all with a smile.” —Jack Walker, Walker Enterprises LLLP, CMF Board of Directors

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