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Bandwidth for audience development

Posted On May 31, 2019 By Shoshana

After over 10 years of blog posts, I hope I am not repeating myself here. I have come across numerous examples of organizations and individual artists that try to take on too much in order to gain a bigger audience. What normally tends to happen is they become spread too thin (in all aspects of… 

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Saturday Small Business Day!

Posted On November 24, 2018 By Shoshana

I wanted to leave a quick reminder that it is Saturday Small Business Day, and to patronize mom and pop, nonprofits, and arts organizations today. I myself run a small business. If you need a gift for an arts administrator or a nonprofit administrator, please do consider purchasing my books for them. Use code BlackFriday25… 

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Random Audience Development Thoughts V

Posted On September 7, 2018 By Shoshana

Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready?  No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the… 

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Inserting yourself into community

Posted On March 28, 2018 By Shoshana

Just a quick thought today. I am still seeing organizations that are attempting to go it alone, meaning, they have yet to become a part of their community. Sure, you want to build people around your art form and organization, but people will go to you if you go to them and become a part… 

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Everyone – including the artists and board

Posted On June 27, 2016 By Shoshana

As you may already know, selling an event is becoming more challenging, especially when people rely on the marketing staff alone to get the work done. It has been proven for many events that when there is a team mentality, events sell out more often and houses become more frequently full. In order to create the… 

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3 Eastern philosophies to build a better audience

Posted On April 28, 2015 By Shoshana

Lately I have been reading a bunch of books on Taoism and Buddhism. I am attempting to absorb the wisdom in ways that I can apply the knowledge to my arts practice. I came up with 3 concepts from my studies I would like to share with you. I believe these ideas will build better… 

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Whose fault is it if there is no audience?

Posted On November 1, 2013 By Shoshana

Happy Friday to you and happy first day of November.  I hope you had a fun Halloween.  I ended up dressing in my devil horns and going to our local Mexican restaurant that we love.  They were all dressed in costumes to the nines!  It was a fun evening. Yesterday, I also had a conversation… 

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“Free” for arts audience development

Posted On February 20, 2013 By Shoshana

Leave it to Seth Godin to send a whammy to my inbox this morning.  It was a real doozy for me since it hit too close to home for comfort.  As you know, dear reader, I have been contemplating how to get myself to the next level for some time now. I know what I… 

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Non-profit/artist mentality and arts audience development

Posted On August 14, 2012 By Shoshana

I was at the thrift store last week on one of my treasure hunts, and I came across a book by T. Harv Eker called Secrets of the Millionaire Mind.  Seeing that I was in a thrift store, it was a little ironic, but I picked it up acknowledging that perhaps I do not have… 

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Audience development and the passion behind the arts

Posted On June 10, 2010 By Shoshana

This morning, I blog to you about something personal, as me, Shoshana, not as ADS.  While scanning articles this morning, I fell upon a delightfully charming concept in the The Atlantic: How to Listen to Classical Music, and Enjoy It This is the second post in a series by Benjamin F. Carlson. I can tell… 

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ADS Founder — Shoshana Fanizza

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“Thanks so much Shoshana. Thank you for all that you’ve done for the Theater Project – your work with us paid off tremendously, and we really are grateful. We feel like we grew a lot last year, and have a solid platform to grow even more in the coming years – that is extremely important for us as we look toward our 50th anniversary (and beyond!).” —Jim Adolf, Board President of The Theater Project (Brunswick, ME)

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