• Audience Development Specialists
  • Home
  • About
    • FAQ
    • Our People
    • Clients
    • Press
    • Testimonials
  • Blog
  • Contact

The balancing act of artist vs audience development

Posted On February 7, 2013 By Shoshana

Today I recognize how balance is an important undertaking.  If you feel off balance, it doesn’t feel very good.  Balancing budgets are necessary for grants.  Balance is crucial for dance.  I could go on and on.  What I am thinking about right now is the balance between artist and audience development (arts marketing in general).… 

Read More→

ADS Founder — Shoshana Fanizza

Search the blog:

Archives

Testimonials

Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

Tip Jar

Find this valuable?

  • Donation amount
  • This field is for validation purposes and should be left unchanged.

Blogs We Love:

Purchase Our Books!

The How of Audience Development for the Arts — ebook

Categories:

Advocacy ARTicles Arts Audience Development Fundraising fund raising Idea Database Management Marketing News Podcast Social Media Technology Volunteer Management

Latest Blogs

It’s about the people!
Random Audience Development Thoughts, vol. 6
What can Simone Biles teach arts nonprofits about mental health?
How to heal the arts
Audience Development Specialists
Copyright © 2025 All Rights Reserved
Member of Americans for the Arts