Today I do not have a guest blogger planned. I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order). Let this serve as a summary of blog posts from past and future. Audience development is hard work. …
Today I was in a YouTube kinda mood. Instead of posting here, I invite you to view my recently updated YouTube Gallery. This time, we are highlighting some fantastic examples of trailers for the arts. Trailers are not just for movies anymore. With the online video craze, trailers can be made for any type of…
The news about Steve Jobs passing is all over the internet and on the international news. He was an innovator of our times. He was creative and a go getter. The combination changed our world. One of the articles I found was: The 13 Most Memorable Quotes From Steve Jobs I was intrigued by his…
I saw another listing of an orchestra filing for Chapter 11 today. Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try. It is sad to see artists and arts organizations in trouble, especially when they…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
Last night I went to see one of my favorite artists, Peter Gabriel. He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers. For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra. He chose particular songs to have arranged (brilliantly,…
I had a major thought today after reading another article about a symphony performing a free classical music concert mainly for audience development purposes. The repertoire selected was the same old type of list: Barber of Seville, some poppy selections from South Pacific, some light operetta favorites. Throw in pieces from Fantasia and it’s a…
There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) ) to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who…
I have been seeing a great deal of discussion on pricing in terms of outreaching to build an audience. Dynamic pricing has been discussed (think airline pricing with prices being lower with earlier purchase). Also, Groupons or Living Social, or coupon sales have been discussed. Both options can build “butts in seats,” but do they…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
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