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Field of dreams for the artist

Posted On December 10, 2015 By Shoshana

  If you create it, will they buy? Everyone has the ability to engage in the arts I wasn’t going to post today since I am feeling a little blah at the moment. Is it okay to say this? As you know, articles have a way of getting me out of my shell to respond, and I… 

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Building audiences using top 5 connecting the dots

Posted On February 21, 2014 By Shoshana

I have written a few posts about connecting the dots.  If you missed these posts, simply put, it is a matter of creating programs based on relevancy of what is already happening in our world.  You connect yourself to something bigger that is already making an impact or is currently popular. Today, I was thinking… 

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Whose fault is it if there is no audience?

Posted On November 1, 2013 By Shoshana

Happy Friday to you and happy first day of November.  I hope you had a fun Halloween.  I ended up dressing in my devil horns and going to our local Mexican restaurant that we love.  They were all dressed in costumes to the nines!  It was a fun evening. Yesterday, I also had a conversation… 

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ADS Founder — Shoshana Fanizza

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Carol Olson

“Working with Shoshana was the next right step for our 76 year old community chorus. She directed the organization to be patron centered and to view all patron interactions from their perspective. We experienced a 71% increase in audiences last season. That’s because we have a new viewpoint: from the outside in, instead of the inside out. It’s a continuous process, but we have experienced exciting results! Thanks Shoshana!” —Carol Olson, Executive Director of VOCI (Voices of Canton, Inc.)

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