The other day I ordered a latte, and I forgot to let them know what kind of milk I wanted. The person behind the counter asked me if I wanted skim or whole, and I was able to get what I wanted based on their thoughtful follow up question. I have been to other coffee…
Today at 11 am ET, I chatted with Erica Sipes and others about how individual musicians can use audience development concepts and ideas to build their audiences. We mainly touched upon the 4 C’s of audience development: Connection, Community, Collaboration, and Caring. Below is the full conversation. I hope you can join us next time,…
In order to make my “Best of” list of advice a top 10 list, there are three more main points to make. Drum roll please! 8. Deliver impeccable customer service! I wanted to remind you that when we have an extremely positive experience or when we have an extremely negative experience, most of us will…
I have not posted about the 4th C of audience development in a while which is Care. In order to build a happy and loyal audience, we need to show that we care about our audience members. I would like to share a personal story that can relate. My family was one of the families…
Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
Today I have been thinking about the current situation for the arts. There have been many funding cuts and many organizations that are sinking or have gone under. However, I have also seen the flip-side. There are organizations that are thriving in this economy. I hear about their sold out shows, their successful fundraisers. So…
I have discussed the 4 C’s of audience development: Community, Connection, Collaboration and Caring. It’s time now for the 4P’s of audience development… It’s been an exciting few days of discussion about audience development and issues involving our audience. Alex Ross’ lecture Inventing and Reinventing the Classical Concert for the Royal Philharmonic Society is creating…
Best Use of Technology and Social Media 2009. Here are the nominees one more time: RT @atlantasymphony We’re LIVE! Wynton Marsalis & Ken Meltzer discuss the ‘marriage of jazz and classical music’. http://is.gd/4YkJw Nexto to Normal’ uses Twitter to build audiences http://bit.ly/2Sfq0W The San Francisco Opera recently sought to engage a younger audience by offering…
Collaboration for the arts! I have been seeing more interesting collaborations in our arts world, so I thought I would do a quick top 10 list for ways to collaborate in the arts! Programming collaborations – pretty self explanatory, but I challenge you to come up with new mixtures. Marketing collaborations – this could mean…
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