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A sick cat and audience development for the arts

Posted On December 7, 2012 By Shoshana

Some of you may know that one of my cats is very ill.  I have been back and forth to the vet many times in the past two weeks.  Both me and my cat are tired of the whole thing.  During the process, I realized that I am incorporating much of the advice I give… 

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Quick observation – Top 10 list of how to manage a successful arts organization

Posted On August 28, 2012 By Shoshana

I have been reading several articles about arts organizations that are finishing in the black.  They have these top 10 management directives in common: 1. Their budgets are not overly extravagant.  They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments.  All of the articles that… 

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Good team arts management and audience development can turn it around

Posted On August 27, 2012 By Shoshana

I remember going through one round of union negotiations that was as nail biting as the ones I am seeing in the news about the Atlanta Symphony.  We didn’t know if we would be able to have a full season.  Cuts were on the table.  And, this was during the season, not before it, so… 

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How to live an audience development for the arts life…

Posted On May 25, 2012 By Shoshana

Happy Friday to all!  Today I have been thinking about the philosophy behind audience development, which is living a life of the 4 C’s: connecting with people, being a part of your community, collaborating with others, and showing you care about people. You never know where people are going to be in the future.  The… 

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Random thoughts on current events: audience development for the arts

Posted On May 23, 2012 By Shoshana

Our next guest blog will be next Wednesday.  Today I have a few random thoughts due to current events this week.  This week we have seen the GM over at the Metropolitan Opera hiss at another review outlet, we have seen a major consultant for our industry disregard the rule of confidentiality when posting on… 

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Top 10 reasons why audience development for the arts might not work…

Posted On May 7, 2012 By Shoshana

For today’s Monday Moment, I have been thinking about all the organizations and artists I have had the pleasure to work with.  Through many of these experiences, I have found what works and what doesn’t work regarding audience development.  The following is a quick list for why audience development may not work. There is no… 

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Random audience development for the arts thoughts (and questions)

Posted On May 2, 2012 By Shoshana

Today I do not have a guest blogger planned.  I thought I would fill in the gap with a variety of thoughts (and questions) that I have been thinking over the past week (in no particular order).  Let this serve as a summary of blog posts from past and future. Audience development is hard work. … 

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How to deal with the dealings of 50% off – audience development for the arts

Posted On March 28, 2012 By Shoshana

It is Wednesday, when I normally have a guest blog post for you, but I had something to say that just couldn’t wait.  I am working with a theatre company that is using one or more of the discount sites in order to attempt to fill the seats.  I have written a blog post about… 

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Audience development and standing behind your services

Posted On March 16, 2012 By Shoshana

This will be a quick one to chew on over the weekend.  I had an experience with a service today that completely let me down.  I asked for a small refund due to unsatisfactory services.  They simply stated that their policy is no refunds. We in the arts tend to use this statement as well. … 

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Audience development diversity, but at what cost?

Posted On March 2, 2012 By Shoshana

Let’s pretend it is Welcome Wednesday just for this moment.  Due to my workload, I was not able to post my guest blog that was scheduled. On Monday I found the following article: Portland introduces new diversity goals for local arts and culture groups seeking public funds http://bit.ly/zgoefv. This article has caused a bit of… 

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Barbara A. Hardesty

“I enjoyed the workshop. I liked the history [of the audience] to put it in context and to emphasize that we desperately need to return to participation/interaction. I liked having a hand-out to refer back and a few samples of positive case studies. I also thought the brainstorming session was a great eye-opener for many people - how fast can a small group come up with basic ideas!!” —Barbara A. Hardesty, Founder of Da Vinci Capers

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