My colleague, Dan Meagher, Director of Audience Development and Digital Strategy for the Diablo Ballet, has been busy working on inviting first time audience members back for another performance! There is a certain art in wooing a new audience member. It has been likened to a first date ending in blissful matrimony if you impress…
What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable? A. A television…
I had bought a gift certificate for someone. It mentioned that tickets would be emailed. I did not receive an email to send to the person I had bought the gift for. Her birthday was today, so I was a little down that I could not give her the birthday gift on time. I emailed…
Happy Monday to you! I have been thinking more about how we debate and argue about terms, buzz words, definitions. I understand we need to dissect at times to figure out what something is made of, yet I’m thinking we are wasting valuable time and energy on the thoughts instead of using this energy for positive…
I am working on a new presentation about the magic of audience development. I hope to unveil this one soon, either via a conference, workshop, or a webinar. The presentation leads to a final conclusion, which I will share with you…feeling the arts again! We did ourselves in with the elitism. We expected that placing…
This will be a quick one today. I had mentioned how you and your art could be a solution for your community, and this is a great way to become a central part of your community, connect, collaborate and show you care (all 4 C’s of audience development are covered). We can also think of…
I found an article about a camp for non-profit professionals to focus on a few non-profit concepts during the summer. I thought this to be a great idea! Here is why! We could use more adult summer learning experiences. While the kids may be off on their own summer adventure, adults may want to “play”…
I hope you had a good weekend! I went sailing on Saturday. I had no idea how much concentration is required for do-it-yourself sailing. It was just the two of us. We had to put up the mast and get the boat to the dock. I didn’t have the strength to help him lock in…
Today I had a conversation with Clay Mabbitt of Sold Out Run. …
ADS Founder — Shoshana Fanizza
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