“This show is not to be missed!” Why?
“An event for the entire family!” Why?
“One of the best actors of our time!” Why?
“Once in a lifetime show!” Why?
“One-of-a-kind!” Why?
I think you get the idea. People are tired of hearing these types of general, non-descriptive phrases since the majority use them. These are cop out phrases. They do not explain what your event is about, which makes it difficult for anyone to make an educated or creative decision about attending.
With all the competition, it is best to set yourself out from the crowd! One of the ways to do so is to start supplying the why!
Here is an example of copy I ran into recently that is a good example:
Join us for another far-reaching musical journey from the mind and pen of the amazing banjo artist and Colorado resident, Jayme Stone! His virtuoso band (including Tom Gershwin, trumpet, Jean Luc Davis, bass, and Marc Dalio, percussion) performs a musical travelogue of imaginary landscapes and faraway lands – music from the Cinnamon route through Persia and India, melodies from West Africa and Trinidad, Appalachian fiddle music, and Jayme Stone edgy originals – a truly eclectic and exotic program! www.jaymestone.com
This copy makes me want to go! It tells me what the event is about with descriptions that take hold in my imagination. The words were carefully chosen.
If you want your event to be truly “one-of-a-kind,” treat everything about it as such, including how you invite and describe to your audiences.
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Chief Audience Builder, ADS
