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Stream of consciousness and audience development

Posted by Shoshana 
· Friday, February 3rd, 2012 

The reason you may not be getting an audience is the fact that you may be trying to fit your round peg in a square hole.

The typical _______business is not for you.

You don’t want to talk at people, but with people.

You are a creative trying to fit in a business world.  Yet, you are not using creativity to do so.

You could be doing interesting projects, not the same old, same old.

Life isn’t about making money.  Arts should not be about making money.  It doesn’t work this way.  The money comes as a result of passion, of joy, of creating, of giving, of sharing.

You’re lost because YOU is lost.

The boring reality of the behind the scenes is not for you.

Without the behind the scenes though, you are only a front without substance.

There is so much blah, blah, blah in the world.  In order to cut through, you can’t be blah.

A creative needs to be creative.

No creative will last without being creative.

The arts need to stop resting on traditions.

We used to reinvent ourselves regularly.

What if Mozart composed the way he “should have” in his time.  Would he still be Mozart?  What if Magritte didn’t remain true to himself?

Transformation is needed, otherwise there would be no butterflies, only caterpillars.

Money comes to those who are useful and/or innovative.

In the arts, we need to be useful and/or innovative.

Promote the benefit of the benefit (from Tribal Knowledge: Business Wisdom Brewed from the Grounds of Starbucks Corporate Culture by John Moore).

Be who you are, not what others want or expect you to be.

Drop the mask.  Honestly you is refreshingly attractive.

Boldly go where no one has gone before. ;O)

Connect, Collaborate, Care and become a part of your Community.  Islands, in time, will sink.

Creating in a vacuum sucks!

Give a damn about you and your audiences.

Deliver what they want, but only if that is who you are or who you want to be.

Break down to break through.

Don’t you want to be special?

There’s an identity crisis in the arts.

“Silver Platters” are shiny objects.

Back away from the shiny objects and roll up your sleeves.

What is worth it is worth working for.

What do you really want?

Do you want to share?

Do you want an audience?

Are you open to being open?

Are you down with being down?

You can be up again if you are up for the challenge.

Closing down is an option.

Bankruptcy sucks!

What are the risks worth taking?

You have to want it bad enough.

Be the change you want to see.

-SDF

More Posts:
« How to go the extra mile for great audience development
Welcome Wednesday for audience development: How to get young people through the door »
Categories : Audience Development
Tags : Arts, Audience Development, audience development and artists, audience development discussion, Change

ADS Founder — Shoshana Fanizza

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Colleen Tucker

“As an individual fine artist, the Audience Development workshop helped me take a hard look at how to reach people and how to keep them engaged. Performing artists have a built in "paying audience" which may be obvious but for me I have to generate my patrons one at a time. Finding a way to interest people in my art is a full time job; I found helpful tools that I had not considered during the workshop.” —Colleen Tucker, Pastel artist

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