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Slowing down is good audience development

Posted by Shoshana 
· Friday, August 19th, 2011 

I wanted to share a quick thought about slowing down.  I myself need to slow down.  When we get caught up in the speed of technology, mistakes are likely to be made.  Technology is a gift to help us get more done in less time, but sometimes we might end up cutting corners to the disservice of our patrons.

Also when we are working at a lightening speed using our new technology, we might not be in touch with patrons on a personal level.  There is something to be said for good old fashioned service, and good old fashioned service requires a slower delivery.

To my subscribers, I will work on slowing down so you are not the ones to see the obvious mistakes I have made in writing my blog.  It is so easy today to hit the publish button without truly slowing down to edit/check ones work.  My subscribers should be getting the best of my blog, and I do sincerely apologize.

Your loyal patrons also should be getting the best service from you.  Are you slowing down to make sure everything is as correct as possible for them?  It is definitely something to think about.

Cheers to happy and loyal audiences,

Shoshana

Shoshana Fanizza
Audience Development Specialists
https://www.buildmyaudience.com

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Categories : Audience Development, Management, Marketing
Tags : audience development and slowing down, Giving your patrons the best, old fashioned customer service

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“Shoshana Fanizza proved invaluable to the Colorado Music Festival during her tenure as Interim Development Director. She’s a quick learner, extremely organized, and understands the importance of donor cultivation and communication. Shoshana helped us meet our development goals for 2008, and helped guide our board to a new level of engagement in fundraising.” —Catherine Underhill, Executive Director

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