• Audience Development Specialists
  • Home
  • About
    • FAQ
    • Our People
    • Clients
    • Press
    • Testimonials
  • Blog
  • Contact

Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted by Shoshana 
· Thursday, March 27th, 2014 

Amy WratchfordAmy Wratchford, the managing director of the American Shakespeare Center in Staunton, VA stopped by the ADS Podcast.  We had a conversation about how she partnered with her local PBS station for a bigger BBC/PBS project.  During our conversation, Amy gave us tips and suggestions for how best to partner with PBS.  The conversation also includes feedback on what makes a great partnership/collaboration and a small aside regarding branding for Shakespeare theatre companies.

 

For more information about the American Shakespeare Center, visit their website!

http://media.blubrry.com/audiencedevelopment/adspodcasts.s3.amazonaws.com/AmyWratchford.mp3

Podcast: Play in new window | Download

Subscribe: Apple Podcasts | RSS

More Posts:
« Arts Advocacy/Audience Building and You
She lived with passion, she lived authentically, she lived with Twitter »
Categories : Arts, Audience Development, Podcast
Tags : ADS Podcast, ADS podcasts, American Shakespeare Center, Amy Wratchford, Arts, Arts business, arts conversations, Audience Development, collaborations, Marketing, partnerships, PBS, PBS Partnership, podcast, Shoshana Fanizza, theatre

ADS Founder — Shoshana Fanizza

Search the blog:

Archives

Testimonials

Claire Patton

“Thank you, for the workshop! I think you're really onto something here.” —Claire Patton, Quake Theater

Tip Jar

Find this valuable?

  • Donation amount
  • This field is for validation purposes and should be left unchanged.

Blogs We Love:

Purchase Our Books!

The How of Audience Development for the Arts — ebook

Categories:

Advocacy ARTicles Arts Audience Development Fundraising fund raising Idea Database Management Marketing News Podcast Social Media Technology Volunteer Management

Latest Blogs

It’s about the people!
Random Audience Development Thoughts, vol. 6
What can Simone Biles teach arts nonprofits about mental health?
How to heal the arts
Audience Development Specialists
Copyright © 2025 All Rights Reserved
Member of Americans for the Arts