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Partnering with PBS – a conversation with Amy Wratchford of American Shakespeare Center

Posted by Shoshana 
· Thursday, March 27th, 2014 

Amy WratchfordAmy Wratchford, the managing director of the American Shakespeare Center in Staunton, VA stopped by the ADS Podcast.  We had a conversation about how she partnered with her local PBS station for a bigger BBC/PBS project.  During our conversation, Amy gave us tips and suggestions for how best to partner with PBS.  The conversation also includes feedback on what makes a great partnership/collaboration and a small aside regarding branding for Shakespeare theatre companies.

 

For more information about the American Shakespeare Center, visit their website!

http://media.blubrry.com/audiencedevelopment/adspodcasts.s3.amazonaws.com/AmyWratchford.mp3

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Categories : Arts, Audience Development, Podcast
Tags : ADS Podcast, ADS podcasts, American Shakespeare Center, Amy Wratchford, Arts, Arts business, arts conversations, Audience Development, collaborations, Marketing, partnerships, PBS, PBS Partnership, podcast, Shoshana Fanizza, theatre

ADS Founder — Shoshana Fanizza

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