Happy Halloween! Halloween is the second biggest holiday of the year, yet there were few videos to choose from. I did happen to find some good ones. I hope you get into the scary act next year, and for now, enjoy: http://www.youtube.com/watch?v=6SbrcDqt6hs http://www.youtube.com/watch?v=Ha4ff-8GlGE http://www.youtube.com/watch?v=ptz58rp_3bo Visit our YouTube Channel! -Shoshana
I believe I have written about this topic before, but I wanted to reiterate the reasons behind sending out your releases the audience development way. This means that you are building relationships with the members of the press instead of treating your release as a mass marketing effort. Here is a list of tips: Send…
Shoshana takes you through an amazing week of audience development for the…
Quick thought for the day: Do you know who your arts people are in your neighborhood? Are there people in your community that are artists from a previous life that you are not connecting with? These are people that may have studied an art form previously and decided to do something else for their day…
I have to tell you, I am on fire with excitement from the National Innovation Summit for Arts & Culture. I have been attending virtually (weird since I’m in the same area, but I digress) for the past few days, and the topics and speakers have been incredibly inspiring. I am most excited about all…
I have voiced this before – is it possible to find a way to have a bigger collective voice for arts advocacy rather than smaller private efforts? I think we all come from the same place of wanting the arts to be a part of our shared human culture, to be fully valued and funded.…
What new services would you like to see from ADS (Audience Development Specialists)? Can you spare a quick moment for a quick survey? I could use your help. Thank you and Terrific Tuesday to you!
Yes, it might be strange to hear from me over the weekend. I had something on my mind I wanted to share. I have come to the conclusion that we in the arts are attempting to solve a puzzle without the actual background knowledge needed to solve it. We are fighting an uphill battle to…
Please forgive the slight sketchiness of this think out loud post. I will dive into these thoughts in the future and attempt to find more solid proof. Right now, please do view this post as my personal thoughts. April 7, 2010, I wrote a blog post: Reach out to parents for younger audiences, just a…
A quick thought for today – showing personality is super important. If you don’t show personality in all that you do, you won’t be able to attract the right kinds of people. Who you are needs to be reflected in your marketing collateral. The personality of the play, music, art piece, needs to shine through. …
ADS Founder — Shoshana Fanizza
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