Opportunity for opera audience development

Posted by Shoshana

· Monday, March 30th, 2015

Happy Monday. I had a quick thought regarding connecting the dots for opera. Opera folks, are you connecting with other experiences that are foreign language based?

Yes, I am giving away a few of my secrets here to my devoted readers. Whenever I work with an opera company, I research for these types of experiences so the company can get connected. Consider:

Foreign language classes
Foreign language clubs
Travel groups
Foreign film outlets
Foreign film clubs

Etc! If you look, you will find a segment of the population that you may not have thought of reaching. These people are wanting to experience a different culture. Opera can be a part of their journey!

Cheers to happy and loyal audiences,
Shoshana

Shoshana Fanizza
Chief Audience Builder, ADS

The How and the Tao of Audience Development are available on iTunes, Amazon, Lulu, and Nook!

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Categories : Arts, Audience Development, Marketing

Tags : audience building, building relationships, connect the dots, connecting the dots, Opera, outreach

Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs