Please forgive me if I mentioned this thought before. I am seeing that people sometimes focus on the forest more than the trees, which can prevent them from getting started on something important, such as audience development.
It is great to have a big picture in your head, but it can get overwhelming with thinking about everything that needs to be done to make the bigger picture happen.
Maybe it is best to set an intention, focus on one tree, and by seeing this small picture, you can take the small step to get started towards the bigger goal.
This idea also carries over to resources. You don’t need all the money for the bigger goal to get started on the smaller ones towards the finish line.
Just begin with focused intention, but just begin…
Audience development works, but only if you get started.
Cheers to happy and loyal audiences,
Shoshana
Shoshana Fanizza
Chief Audience Builder, Audience Development Specialists
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