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Quick post – more random thoughts for audience development for the arts

Posted On October 17, 2012 By Shoshana

I am off to Austin, TX for a family wedding.  I wanted to post a little something before I leave.  Today I have been thinking a variety of random thoughts due to interactions with people: Are we getting caught up on the words?  I had someone ask about whether I thought “Community Engagement” was overused. … 

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Quick observation – Top 10 list of how to manage a successful arts organization

Posted On August 28, 2012 By Shoshana

I have been reading several articles about arts organizations that are finishing in the black.  They have these top 10 management directives in common: 1. Their budgets are not overly extravagant.  They are making sure to cover costs and attempt to build a surplus. 2. They are investing in endowments.  All of the articles that… 

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How to choose the right ticketing solution for arts audience development

Posted On April 13, 2012 By Shoshana

This week I was truly a happy audience development geek when I found Capterra’s ticket software filter.  If you are looking for a ticketing solution, this filter is the best for discovering what you can get for your budget.  Instead of being caught up in the better marketing of some companies, you can now compare… 

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Audience development and keeping your volunteers happy from the start

Posted On March 5, 2012 By Shoshana

So, I signed up online to volunteer for a nonprofit in my area.  I received a form letter beginning with “Hello!”  The volunteer sign-up form had my name as the first field.  Why didn’t they use my name?  Did they want to start off on the foot that I didn’t matter as a unique person? … 

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Audience development for the arts end of year a-musings (Part I)

Posted On December 29, 2010 By Shoshana

Today I have been thinking about the year 2010. With all the “Best in 2010” articles floating around, it can’t be helped.  In the near future, I will be sifting through my tweets to find the best tweets for the 2010 Audience Development Twitter Awards.  At this moment though, I have been giving much thought… 

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Putting the Care into audience development

Posted On September 30, 2010 By Shoshana

I have not posted about the 4th C of audience development in a while which is Care.  In order to build a happy and loyal audience, we need to show that we care about our audience members.  I would like to share a personal story that can relate. My family was one of the families… 

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Audience development and the name game

Posted On May 25, 2010 By Shoshana

Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn.  Parents usually put much consideration into… 

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Audience development brings out the best in volunteers

Posted On April 23, 2010 By Shoshana

This week I am working on an event and helping to fill in as the volunteer coordinator.  Figuring I would put the word out in various places for our opportunities, I posted: In local papers On Volunteer Connections Websites Twitter LinkedIn Facebook By sending out emails By spreading the word in person Can you guess… 

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ADS Founder — Shoshana Fanizza

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“We had an enormously productive session with Shoshana Fanizza of Audience Development Specialists, discussing both long and short term strategies for marketing, outreach and audience development. In addition to recommending several new strategies, which we plan to incorporate into our marketing and outreach efforts, she showed us ways to refine and enhance what’s already working so that it will reach even further. Shoshana is knowledgeable, prepared and a total professional. We won’t hesitate to call on her again.” —David Srebnik and Cynthia May Listener Directed Productions, Inc – producer of Virtuoso Voices

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