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Happy New Year – 2014 Fun!

Posted On December 30, 2013 By Shoshana

I wanted to wish you, dear reader, Happy New Year!  I hope our year is filled with happy and loyal audiences.  For 2014, I have a few things planned that I would like to share with you: Tip of the Week Club is open for joining!  When you join, you will receive a tip a… 

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Themes from #NAMPC 2013

Posted On November 13, 2013 By Shoshana

I had a great time at the National Arts Marketing Project Conference (a.k.a. NAMPC) in Portland, OR, a conference of the Americans for the Arts.  This year was all about “Powered by Community.” To read my individual experience, you can click on this Storify I created. As with many conferences, themes start to appear.  I… 

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Audience development – Theatre and Social Media #auddev chat 6/10, Noon ET

Posted On June 10, 2011 By Shoshana

Today we had another #auddev chat on Twitter.  This time my co-host was Dave Charest,  Marketing Director/Producer with Astoria Performing Arts Center.  The topic was Theatre and Social Media.  We mentioned best practices for the majority of social media platforms as well as an overall philosophy for using social media to build audiences.  Below is… 

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Quick post: Audience development with open heart and mind

Posted On May 5, 2011 By Shoshana

In terms of doing audience development effectively, I recommend keeping an open mind and heart. Audience development deals with finding the right people as audience members and as supporters. If you discard people based on appearances alone, you may be missing out on the right relationships and the right people to help support your art… 

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Good branding is good audience development!

Posted On June 9, 2009 By Shoshana

Today I spent half a day working with my client Terri from Color & Light Gallery in Denver on her brand.  We had a great time brainstorming for the right name and image and the exact look and feel for her business.  However, we started out asking some fairly basic questions in order to get… 

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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