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Two way streets drive audience development

Posted On August 8, 2014 By Shoshana

I wanted to leave you this week with a quick thought – “Two way streets drive audience development!” We are all busy in this world.  We all want people to care about what we are doing in life.  One of the best ways to create more care is to care more about what other people… 

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Why the young may not come

Posted On May 29, 2014 By Shoshana

I had someone write to me about a reason why he and his wife, let’s call them Mr. and Mrs. Gen Y, decided not to go to an arts event. It wasn’t about the programming as many of you might think would be the main reason. It was about the details. Mr. Gen Y said… 

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“Just Watch the Millennials” – an oversimplification

Posted On May 13, 2014 By Shoshana

The Arts and Humanities Are Alive and Well — Just Watch the Millennials  – an article that I found this morning by Christine Henseler. The arts and humanities might be going through a rough patch, but if you ask the Millennials they can tell you that disciplines such as classical music, visual art and fiction… 

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Tweeting about Culture Track 2014 Report

Posted On May 7, 2014 By Shoshana

I created a Storify with commentary on facts I found to be super important. For my email subscribers, you will want to click the link to go to the website to view. Wonderful Wednesday to you all! [View the story “Culture Track 2014 Report” on Storify]

Entering the new technology zone!

Posted On May 2, 2014 By Shoshana

Today I spent the majority of the day working with new software to create my latest “commercial” video for our new service, ADS Evaluations. Take a look! After this was accomplished, I decided to take a short break and listen to WXRT online. Yes, instead of turning on my radio, I am streaming music live… 

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Can twerking save classical music?

Posted On April 18, 2014 By Shoshana

What a great find this morning! Did you know there is a new campaign by B-Classic to create a classical music comeback? Belgium’s B-Classic music festival, whose mission is to “give classical music the same recognition as pop and rock music,” brings us a rather insteresting sensory collision in the form of the music video… 

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ADS update

Posted On March 14, 2014 By Shoshana

I have some news!  I am currently working on book 2 which is the follow up of the first book.  My The How of Audience Development For the Arts was the beginning conversation, the nuts and bolts about audience development.  In book 2 are my thoughts, ideas and philosophies collected from my 5 years worth… 

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Do something unexpected!

Posted On February 27, 2014 By Shoshana

Quick post today.  What is catching my attention these days is when an artist or organization does something unexpected.  It gets the attention of the press and equally attracts attention to stand out from the crowd of typical news. How do you do something unexpected?  It still needs to align with your mission, yet you… 

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Talking and thinking in circles?

Posted On February 24, 2014 By Shoshana

A quick post today.  I tweeted an old blog post over the weekend, and I realized that despite being 6 years old, we are still talking and thinking about the same challenges in the arts.  I do see some forward momentum, however, it is fairly slow and few and far between. We keep reiterating the… 

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Defining Audience Development

Posted On February 7, 2014 By Shoshana

I recently have been coming across different definitions of “audience development” and wanted to share them with you.  The main reason I am sharing is to show you how audience development includes: audience building; building relationships; community, collaboration, connection and caring; engagement, participation and audience involvement; increasing ticket sales, subscribers, members, donors, volunteers and sponsors;… 

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ADS Founder — Shoshana Fanizza

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“I was excited to finally be able to have a consultation with Shoshana of Audience Development Specialists after following and interacting with her over twitter for some time. I had recognized that I needed to consult with a professional to focus my priorities, and my session with Shoshana did just that. I presented my ideas to Shoshana, and she was able to help me prioritize my ideas. ADS gave me the direction I needed to begin teaching via Skype, and I now have inquiries coming in from all over the world. It's hard enough to manage everything as a freelance musician. I will utilize Audience Development Specialists again when I need guidance on the next step to take.” —Alexis Del Palazzo

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