The world is pretty crazy right now. It’s one of the reasons I have not written a post in a long while. Simply, I feel it is because we have our priorities all mixed up. It’s not about the money. It’s not about the power. It should be about the people. Until we learn to…
I am starting to see the responses from our arts industry in regard to Covid-19. I bet your inbox is as full as mine with cancellations of performances and other events through May. With the latest news to limit gatherings to under 50 people, there isn’t very many live events that can continue. I am…
Colorado Gives Day 2019 came and went. As I mentioned before, there is audience development to consider if you want more loyal donors. This year I was selective even more so than before. The times are forcing people to be particularly careful with their money. This means that the relationships with people are even more…
I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.…
After over 10 years of blog posts, I hope I am not repeating myself here. I have come across numerous examples of organizations and individual artists that try to take on too much in order to gain a bigger audience. What normally tends to happen is they become spread too thin (in all aspects of…
Peter Alexander holds a Ph.D. in musicology and is the classical music…
There are so many Nutcracker ballet productions in my area, and around the world. I wanted to share my happy surprise at a local production’s new audience development effort. The Centennial State Ballet company teamed up with a photographer and a coffee shop to display photos of the ballet on canvas. The entire coffee shop…
I have often said that it is best to treat your audience members like partners. This is a very business like term. The arts, although we are businesses, are more than just a money transaction. It is a special relationship with our audience members that means even more than partnership. One of the 4 C’s…
It’s a reality now! After 5 years of work, The How of Audience Development for the Arts is now in paperback format. I wanted to take a moment to thank the people that helped make this milestone possible. The printed version of this book would not have been possible without the following people.* Thank you…
Dear Reader, I want to thank you for your continued support. As you may know, I have submitted a manuscript to Lulu Publishing company that will be a compilation of blog posts from the past 5 years. The book, The Tao of Audience Development for the Arts, will be available this year! For the back…
ADS Founder — Shoshana Fanizza
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