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You have to start somewhere for sponsorships

Posted On September 15, 2017 By Shoshana

I am currently working on a development campaign for one of my clients. I was sent a spreadsheet for potential sponsors, and I noticed that information was only half filled out. I believe they may have become a little stuck in finding the right contact to connect with, and it looks like nothing else went… 

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3 thoughts for audience building today

Posted On June 3, 2017 By Shoshana

I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the… 

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted On May 18, 2017 By Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert,… 

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The Big Bad Wolf – Arts Cuts

Posted On March 21, 2017 By Shoshana

There was an article this morning that took the side of “the arts will survive.” The writer does not think the arts will be defunded, and if they are, we have other income streams and an ability to call on more support. There have been articles stating that since cuts have been announced for certain agencies,… 

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Are you a program hoarder?

Posted On January 13, 2017 By Shoshana

Have you ever seen one of those hoarding shows? Or, do you know someone that keeps stuff way longer than they need to? It is quite puzzling for most people to witness. Why would someone want to live like that? Can’t they just let go what is no longer needed or used? Sometimes they keep… 

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Stand out for fundraising!

Posted On December 8, 2016 By Shoshana

In continuing the conversation about the fund raising side of audience development, as mentioned, it was Colorado Gives Day this past Tuesday.  There were a total of 2,889 organizations. For the Arts & Culture category, there were 445 organizations/fund raisers. For my county alone, 1,534 organizations with 256 categorized as Arts & Culture. Building relationships is… 

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Ranking the competition for giving

Posted On December 6, 2016 By Shoshana

Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t… 

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Mini arts breaks

Posted On March 8, 2016 By Shoshana

I am working on a proposal with a colleague regarding this subject matter for NAMPC 2016, but I wanted to share something quickly and ask you – Do you take mini arts breaks?  As arts administrators, we ourselves have arts backgrounds. In order to get into the creative side of our brain, I do suggest… 

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What I know to be true about donor campaigns

Posted On September 11, 2014 By Shoshana

Part of audience development is donor relations. Remember, the definition of audience development is to build relationships to get people more involved by becoming subscribers, volunteers and donors. Let’s face it, donations are a heck of a lot easier to obtain if you know a person well.  Knowing a person also helps eliminate the fear… 

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A solution to founder’s syndrome – asking for support

Posted On July 31, 2014 By Shoshana

I have been waiting to be struck by inspiration.  Today I have thoughts about smaller organizations and individual artists and their particular growing pains for asking for support.  The biggest challenge I am seeing is the fact that the founder(s), or individual artists, are so tied to the arts business, they feel that they are… 

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ADS Founder — Shoshana Fanizza

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Alexis Del Palazzo

“I was excited to finally be able to have a consultation with Shoshana of Audience Development Specialists after following and interacting with her over twitter for some time. I had recognized that I needed to consult with a professional to focus my priorities, and my session with Shoshana did just that. I presented my ideas to Shoshana, and she was able to help me prioritize my ideas. ADS gave me the direction I needed to begin teaching via Skype, and I now have inquiries coming in from all over the world. It's hard enough to manage everything as a freelance musician. I will utilize Audience Development Specialists again when I need guidance on the next step to take.” —Alexis Del Palazzo

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