Why is audience development important for fund raising? Because on a day like today, and on days like #GivingTuesday, you will want to stand out from the crowd. Today is Colorado Gives Day. This week I have had around 20 emails ahead of time, and this morning, I have had 30 emails, and it isn’t…
I am working on a proposal with a colleague regarding this subject matter for NAMPC 2016, but I wanted to share something quickly and ask you – Do you take mini arts breaks? As arts administrators, we ourselves have arts backgrounds. In order to get into the creative side of our brain, I do suggest…
Part of audience development is donor relations. Remember, the definition of audience development is to build relationships to get people more involved by becoming subscribers, volunteers and donors. Let’s face it, donations are a heck of a lot easier to obtain if you know a person well. Knowing a person also helps eliminate the fear…
I have been waiting to be struck by inspiration. Today I have thoughts about smaller organizations and individual artists and their particular growing pains for asking for support. The biggest challenge I am seeing is the fact that the founder(s), or individual artists, are so tied to the arts business, they feel that they are…
I had a quick Twitter conversation that led me to posting about how small efforts will add up. I was asked how an indie artist can connect with people more personally due to time constraints. I answered him, by emailing 3 people per day. He responded back that this was doable and he would be…
Today I was attempting to find a last minute birthday gift. I thought it would be good to donate in their honor to an organization that the person cared about. In my search, to my dismay, I went through several organizations. I finally found one that had the convenience of a tribute donation. If you…
Back in 2008, I mentioned in passing that we can learn a great deal from churches. I wanted to reiterate this thought and elaborate. Churches have audience development in mind right away. Here is my personal story about joining a congregation in the Chicago area: 1. I was feeling the desire to become…
Today is Colorado Gives Day. This is a day where the Community First Foundation will process donations on their giving site for free with the potential for an incentive bonus from 1st Bank. It is also a day that I am being inundated with donation asks. I am a giver to a variety of non-profit…
It’s been a while, and I apologize for this, since I have given out some advice. Audience development is all about building relationships in order to get more people to support you and your art form. So how can we do this in a day and age that is less connected in live time? Here…
ADS Founder — Shoshana Fanizza
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