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Which online channels are best to use to build audiences?

Posted On March 31, 2015 By Shoshana

I came across an article, The Customer Journey to Online Purchase, which had me get my geek on. A report was created to capture the benefits of different channels during a customer’s purchase process. The research was conducted in several countries with a breakdown of industry and size of organization. I decided to put together… 

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Like a lot!

Posted On March 16, 2015 By Shoshana

The deer like our property a lot! I have several pics of deer coming around our property for a little nibble of food or a shady spot to rest. We love the company they provide, and it boosts our spirits that we provided an atmosphere that they like a lot. What do does have to… 

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Friday Fun 3/6/15

Posted On March 6, 2015 By Shoshana

Happy Friday!  I wanted to leave you this week in the Friday Fun zone.   Hell is a half-filled auditorium. – Robert Frost bit.ly/969yip Have a great weekend! -Shoshana

How should we treat volunteers and donors?

Posted On March 5, 2015 By Shoshana

Two incidents came up to start this discussion again. The agency that had finally gotten back to me with a message of “hope to see you there,” and no instructions to RSVP for the orientation, canceled the meeting without notifying me that it was canceled. I showed up, but they didn’t. Lucky for me it was… 

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Create a landing page for best audience building

Posted On February 2, 2015 By Shoshana

There have been many times where I have wanted to get more information about an event, and the link takes me to the main website. I then have to search for the event. Sometimes I find it right away. Sometimes I end up clicking on “upcoming” and then have to search in a list, click… 

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How social media can change your life: Twitter as an inspiration

Posted On January 24, 2015 By Shoshana

I had a quick thought I wanted to share with you.  Twitter inspires me and gets my brain going!  Almost every time I am on Twitter and viewing other people’s tweets about the world, about their passions, about their moments in their lives, I usually end up with a brain that is brainstorming new ideas.… 

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Kamp Camille

“I booked a series of phone sessions with Shoshana because I think in order for record companies and booking agents to take us seriously we need to have a certain number of fans that we have a great relationship with who consistently come to our shows. Shoshana helped me to channel certain hazy focuses I had into more solid avenues. I also learned more about my goal, what we really want to do with our music, and how we want to affect people. We are now building a relationship by finding out what people like and want so we can see through their eyes. Shoshana’s sessions were fantastic- she followed up and she even helped promote!” —Chantelle Tibbs

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