Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their…
I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the…
It’s been a while since I have read an article about entry points. I think it is a concept that would be good to revisit every season during your planning stages. Just as a quick reminder, here are some questions to consider while figuring out entry points (programs to get people connected to you at…
I am starting to do social media for another account, and what I see currently on their Facebook page are marketing posts for their events that are either sent from their eNewsletter service or reposts of their Facebook Events. In looking at the analysis, they are getting less than 8% of a reach. It may…
I am working with the Opera on Tap Colorado folks to help with their brand new Mini Festival of Mini Operas. I was in need of content for social media, and I asked Eve Orenstein, their Director, for a quick video explaining the how and why she came up with this festival concept. She did…
In continuing the conversation about the fund raising side of audience development, as mentioned, it was Colorado Gives Day this past Tuesday. There were a total of 2,889 organizations. For the Arts & Culture category, there were 445 organizations/fund raisers. For my county alone, 1,534 organizations with 256 categorized as Arts & Culture. Building relationships is…
In social media, mainly Facebook, there is the fall off syndrome. If you do not interact with other people’s post (like, comment, share), they will fall off your timeline. Also, if they do not interact with you, you will fall off their timeline. Less people are interacting with each other on social media. Yet, people are…
I know you may not want to hear this on a Friday, but the weekends are prime social media time for many people. I have talked about content before, but I wanted to emphasize that good social media posting does take time and a special type of person to create and do the posting. A social…
Knowing who you reach is better than scattering your message hoping you reach! I wasn’t expecting to post today, yet I saw a few articles about how social media is dead, or at least a dead-end for organically reaching people. What happened? Well, social media became less social. We keep using it incorrectly, marketing the…
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