Maybe it is the Jazz at the coffee shop. Maybe it is the fact that, today, I will be recording my next ADS Podcast about audience retention. I had not planned to post today, but I have been sparked by this energy. What is on my mind is the core of audience retention – the…
My interview with Diablo Ballet‘s Dan Meagher is scheduled. A new ADS podcast is coming soon! On the agenda: audience retention based off of his recent blog post, They came. They saw. They left. Do you have an audience retention idea for the podcast? Record a quick VM here: https://speakpipe.com/ADS. Please state your name and organization to…
Actually, I am not sure what number I am on, but five seemed right! Today I have been thinking about, are you ready? No, really, that is what I have been thinking about. Are you ready? I have come across organizations and artists that say they want a bigger audience and more support, yet the…
Hammerly Ceramics Last night I went to a workshop with a ceramic artist as the speaker. Curt Hammerly, of Hammerly Ceramics, has 68K followers on Instagram and counting! Wow! Of course I had to go to see what he would teach us about this platform. I wasn’t surprised about what he said, and it served…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable? A. A television…
That is the question. In our field of the arts, there are times when we do have to consider canceling an event. When the risks outweigh the perceived outcome, canceling may have to be an option. So, what should be carefully thought out before opting to cancel an event? I have some questions for you…
Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes…
There have been several times I have mentioned the suggestion of getting out of the arts bubble. It would be good for arts advocacy and audience building if we go beyond talking in our own circles. I saw an article about an arts forum in Australia, the discussing of the value of the arts,…
As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people…
ADS Founder — Shoshana Fanizza
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