The concept of above the fold should translate to promotion and especially social media. I have a good example for you this morning. Facebook has rolled out another version of Events. If you do not use their ticketing system, they only give you the choice to have the price of the event be free. This…
I am going to state the obvious. Now, during these sheltering times, is the best time to focus on your social media channels and figure out what is working and what is not. Here are some more obvious ideas to think about: Fresh content! If you are repeating over and over, your numbers go down.…
I have often lamented the downfall of Twitter conversation. It used to be that Twitter was filled with @ replies instead of seeing only likes. Even retweets are becoming more rare. So when I saw someone attempting to get a conversation for the arts started again, I wanted to do my part in sharing the…
Colorado Gives Day 2019 came and went. As I mentioned before, there is audience development to consider if you want more loyal donors. This year I was selective even more so than before. The times are forcing people to be particularly careful with their money. This means that the relationships with people are even more…
Wonderful Wednesday to you! I have a few random thoughts I would like to share with you today. Collaborations – Your vision must match! I am working with a group that has a collaboration with city constituents. They worked hard to raise money for the project, and the city agencies put up the other half…
I tend to receive many emails with the hope of me writing something on my blog about their service, new book, etc. Most of the time the hopeful content has nothing to do with audience development. Normally I just junk mail most of them. Today, I could not ignore what was in my email box.…
Happy Friday! This will be a quick one. I have been avoiding setting up an account with the NY Times, which is how they are starting their audience development process of moving the free viewers to paid patrons. After not being able to access several articles, I had to give in. I signed up for…
I finally can share something that I was personally a part of. I am one of seven main people on the Development Committee for the Longmont Performing Arts Initiative. Maybe you have heard through my posts on social media, we embarked on raising $75,000 in 75 days in order to fund half of the feasibility…
I had the pleasure of speaking with Erica Sipes, a pianist, practice…
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