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The “Development” of audience development

Posted On July 28, 2017 By Shoshana

I am recently putting together a proposal for a new adventure. I normally add a few donor/sponsor related services into my proposals, but this will be the first one that is mainly focusing on this piece of audience development. Audience development is more than just audience building for events. It is the building of relationships… 

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Getting out of the arts bubble

Posted On July 26, 2017 By Shoshana

  There have been several times I have mentioned the suggestion of getting out of the arts bubble. It would be good for arts advocacy and audience building if we go beyond talking in our own circles. I saw an article about an arts forum in Australia, the discussing of the value of the arts,… 

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We are the competition for audiences!

Posted On July 21, 2017 By Shoshana

As the world continues to go online for more and more purchases and entertainment, we are all becoming each other’s competition. You may have a concert planned in your neck of the woods, but another group is hosting their concert as an online event, live, on Facebook, all the way across the country. The people… 

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Soft, soothing music is not good customer service

Posted On July 11, 2017 By Shoshana

Canon and Gigue in D major (Flute quartet arr.) – Pachelbel/Steven David Tung – Creative Commons – Musopen I spent a long time on the phone with a particular service provider. I was handed off to three different people and none of them were understanding my request. During each time I was put on hold,… 

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Win-Win mentality is best for audience development

Posted On July 10, 2017 By Shoshana

I hope you had a nice weekend! Here is a quick thought for a Marvelous Monday: Always have the mentality of creating, being a part of, and honoring win-win situations in your life. If you are taking advantage of the situation or they are taking advantage of you, it creates really bad energy that will… 

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ADS Podcast: Barriers to attendance with Ron Evans

Posted On June 29, 2017 By Shoshana

It’s here! Today we are welcoming Ron Evans from Group of Minds… 

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Loving yourself and audience development

Posted On June 28, 2017 By Shoshana

I have been reading two books by Anita Moorjani, Dying to Be Me and What If This Is Heaven? Most of her advice is for individuals, yet it had me thinking how we could apply the meaning to arts business. One of the concepts is to value yourself. I have put the thought out that we do… 

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How to make a viral video

Posted On June 12, 2017 By Shoshana

Once in a while I happen to catch the Steve Harvey show. Today, he was discussing viral videos with people that have become famous using YouTube. I kid you not, this video is one of the most viral! The panel Steve Harvey assembled talked about what makes a video viral. Here were some of their… 

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3 thoughts for audience building today

Posted On June 3, 2017 By Shoshana

I don’t often post on a Saturday, but when I do…I usually have a hodge podge of thoughts craving to get out onto the page. This Saturday, I woke up, checked my email, and I found my way to a KGNU show called “A Public Affair” hosted by The Community Foundation (Boulder County) on the… 

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ADS Podcast: Ask Without Fear with Marc A. Pitman

Posted On May 18, 2017 By Shoshana

Today we have a special guest on the ADS Podcast, fundraising expert,… 

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ADS Founder — Shoshana Fanizza

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“Shoshana rocks! I have an artistic mind that goes all over the place and she can appreciate that while leading me to great pr. She is the person on your side when you feel like you’re alone in your small business. Thank you, Shoshana for taking my mission, personality, creative talents and channeling them into increased public awareness.” —Iman Woods, Illustrative Photographer

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