Today on the ADS Podcast, I will be speaking about the different…
Two things happened this morning that has me thinking about perceptions. One, I talked with a theatre company who has their audiences scattered across several shows per play, and I mentioned to them the perception of less than full houses on the existing audiences may not be advantageous. When people see the empty seats, they…
Fabulous Friday to you! I might create a podcast for these thoughts, but I wanted to share so there is time to simmer before creating further. Learning something new, such as audience development, will take a little more time than what you are familiar with. The good news is, once it is familiar and becomes…
Happy Friday to you! We made it through the week! I wanted to post a quick thought before we go out and experience some awesome arts activities this weekend. Yesterday I saw an ad with a cat that was hilarious. If it had been about fly fishing, I might not have paid much attention, but…
I have been doing audience development work for several organizations, and what always makes me smile is when I get to the point of doing research for area demographics and psychographics. Each area I research is so different, which in turn makes the people that live there different too. This uniqueness of each city needs…
I received my grocery store coupons in the mail. After signing up for a card, I get bonus points for savings at the gas pump, and I get special coupons on products I already buy every month. Saving money is good*, and the fact they keep track to send coupons for what I like to…
I am currently working on a development campaign for one of my clients. I was sent a spreadsheet for potential sponsors, and I noticed that information was only half filled out. I believe they may have become a little stuck in finding the right contact to connect with, and it looks like nothing else went…
Currently I am doing research work for new audiences for a theatre company in Philadelphia. In looking at what else is around their area, I came across a theatre that had an old fashioned customer service set up. In their About section, they chose to leave the “Leave A Reply” on their blog format. Patrons…
I am working on several evaluations for various arts organizations around the country, and what I am finding out is that some of us know our basic demographics of our audiences, but most of us do not know about the psychographics. psy·cho·graph·ics ˌsīkōˈɡrafiks/ noun noun: psychographics the study and classification of people according to their attitudes,…
I am more sporadic in my posts since I wait for something to strike me. This morning, I believe it has. Not many of you know, I am a fairly spiritual person, and this side of me is starting to open. I feel it will help me to build audiences and support in an even…
ADS Founder — Shoshana Fanizza
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