Springfield Symphony offering free ringtones Now you can get short clips of the orchestra in concert on its Web site By Andrew McGinn, Staff Writer SPRINGFIELD — Beethoven’s ninth has finally caught up to “I Kissed a Girl” and the “Super Mario Brothers” theme. It’s now a ringtone — brought to you by an unlikely…
Recently, I had a nice weekend getaway when my fiance and I visited his parents up in Keystone. I did not do any skiing, but what I did do is talk about audience development with his parents. Both of them are supporters of various arts organizations in the St. Louis area. During the conversation, his…
I believe as a society we need to reconsider the value of the arts for our community and for our humanity. The arts have been with us since the beginning of time. We express our culture and history through the arts. It educates us and is a part of what makes us human. The arts…
Happy St. Patrick’s Day! Luck is on my mind again after reading another article about the law of attraction. Is luck something that just happens to us (or doesn’t happen to us) or is action needed? I tend to believe that some work is involved to produce a lucky outcome, even if it is simply…
A Case for Audience Development: http://www.rockymountainnews.com/ “It is with great sadness that we say goodbye to you today. Our time chronicling the life of Denver and Colorado, the nation and the world, is over. Thousands of men and women have worked at this newspaper since William Byers produced its first edition on the banks of…
Today I saw a collaboration in the news that was very encouraging. There have been so many “tough times” articles, and I was very happy to see two arts organizations decide to team up to brave the economic storm together. Jersey Symphony, Opera NJ team up in hard times by Peggy McGlone/The Star-Ledger Monday February…
I just read a fascinating article that was written for O Magazine, “How to Get Lucky” by Ben Sherwood. In his article he talks about whether chance meetings are simply luck or whether they are a result of a preconditioned state of mind. In this day and age, we need all the contacts and support…
Today I was pleasantly surprised to see an audience development news item from my own neck of the woods. Our public library has teamed up with various arts organizations to provide a format that is a win-win situation. The library offers quality, free performances for the community and the arts organizations and artists have a…
My mom recently forwarded me an email from a critic of WFMT, Classical radio station 98.7 in Chicago. It was a nice response back regarding her feedback on his commentary of the inauguration. The note was only three sentences in all, but it was a personal note, written specifically to her, sent in a timely…
I have been thinking a great deal lately about the differences between audience development and marketing. I have also been thinking about why audience development can save the arts vs. marketing. I feel that there needs a shift to take place, to put resources and staff capacity towards audience development, but right now, most artists…
ADS Founder — Shoshana Fanizza
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