The answer: No and Yes. The answer is no because audience development is mainly about building relationships and using the 4 C’s: Connections, Collaborations, Community and Caring. The purpose of audience development is to get more people involved and engaged so they become more happy and loyal audience members, which will ultimately increase your support.…
After being in arts administration since 1997, I have come to find…
A quick post today to get perspective. I deleted several eBlast newsletters today. Some were from arts organizations I know. Some were from people I know. If it isn’t relevant enough to me, or I simply do not have time, I will delete. What is really needed is content that speaks to the person you…
Hammerly Ceramics Last night I went to a workshop with a ceramic artist as the speaker. Curt Hammerly, of Hammerly Ceramics, has 68K followers on Instagram and counting! Wow! Of course I had to go to see what he would teach us about this platform. I wasn’t surprised about what he said, and it served…
I was having a conversation last night with another arts marketer, and he mentioned that he worked for a bigger organization that was not able to work out the new branding due to monetary concerns. I was surprised to hear this. I mainly work with smaller to mid-sized organizations, and in each case of…
Just a quick thought today. I am still seeing organizations that are attempting to go it alone, meaning, they have yet to become a part of their community. Sure, you want to build people around your art form and organization, but people will go to you if you go to them and become a part…
Did you know that audience development has a spiritual side? Today I…
Terrific Tuesday to you. I wanted to share a very quick thought today. What if your website was a resource? What if people went to your site, not just to find out about your upcoming events or new art, etc., but to learn about your art form. What if you were able to be listed…
Dear classical music musicians and agents, Hello! I have been a promoter of classical music since 1997, and at first, during those times, what we had in terms of content for marketing was fine. However, times have changed. Our world is filled with events that compete for attention. On a given night, you can have…
What do you think works better? A. An advertisement you strategically placed. B. A tip from a friend to buy a certain product. Who do you think is more likely to give you money? A. Someone you don’t know very well. B. A friend or family member. What story is more memorable? A. A television…
ADS Founder — Shoshana Fanizza
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