Name (from dictionary.com): –noun 1.a word or a combination of words by which a person, place, or thing, a body or class, or any object of thought is designated, called, or known. When we are born, one of the first tasks of a parent is to name their newborn. Parents usually put much consideration into…
I have been hearing a variety of excuses why some organizations and artists are not using audience development. In this blog, I would like to take the time to provide answers for the top three excuses. 1. I am an individual artist so I do not need audience development. Audience development is for anyone and…
I’m working on a juicy blog for the future. In the meantime, I have been thinking about how challenging it is to get people to talk about audience development, yet everyone seems to have questions. So why is the arts community as a group shying away from major audience development discussion? Here are my thoughts:…
I had been reading the article in the Ottawa Citizen: Where have all the theatregoers gone? The article takes on the question after a theater run that was supposed to run 5 weeks closed one week early due to not enough audience. The problem seems to be that while Ottawa theatre companies have been springing…
There have been times when an organization is quick to blame the marketing department for a poorly attended show. However, a marketing associate can do everything right, but still not get results if they are the only person or one of a few promoting the show. There needs to be a team effort involved in…
I had the pleasure of meeting in person one of my twitter friends, Misha Penton, during her visit to Boulder, CO this week. Misha is a mezzo soprano from Houston, TX that formed her own “Opera, Classical Vocal Music & Multidisciplinary Performance Arts” ensemble company. This mouthful became Divergence Vocal Theater. After many tweeted conversations…
This week I am working on an event and helping to fill in as the volunteer coordinator. Figuring I would put the word out in various places for our opportunities, I posted: In local papers On Volunteer Connections Websites Twitter LinkedIn Facebook By sending out emails By spreading the word in person Can you guess…
Today I have been thinking about the current situation for the arts. There have been many funding cuts and many organizations that are sinking or have gone under. However, I have also seen the flip-side. There are organizations that are thriving in this economy. I hear about their sold out shows, their successful fundraisers. So…
I had a quick thought today I wanted to share. Most artists and arts organizations are attempting to target younger audiences by catering to the younger audiences. However, when I think about my own personal life and the life of many people that are into the arts, the reason we became involved in the arts…
I finally want to take the time to chime in again about Michael Kaiser’s tour, Arts in Crisis. The media continues to give us reports on each of his stops around the country. The latest article had the most interesting sound bytes by far: Arts groups get advice from Kennedy Center president Be bold. Be…
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