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Audience development rants and raves and taking risks…

Posted On April 5, 2011 By Shoshana

Today I have been thinking a great deal about taking risks.  I myself have taken some risks these past few years.  For the past 3 years (and some months) I have been running a business called Audience Development Specialists.  We help artists and arts organizations build a happy and loyal audience.  Through working one-on-one with… 

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Audience development – lessons to be learned

Posted On March 23, 2011 By Shoshana

Today I came across this article: Fund for the Arts ponders new ways, director in post-Allan Cowen era It was a very open and honest article about mistakes that have been made and the consequences that resulted from these mistakes.  If arts organizations want to not only survive, but thrive, we need to point out… 

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Guest blog post: Top 10 Donor Don’ts to consider for audience development

Posted On March 3, 2011 By Shoshana

Today I am happy to present our first guest blogger, David Zoltan.  After seeing a few articles about treating your donors well, I thought it was time to chime in with a blog entry to highlight what not to do when relating with your donors.  Please enjoy the following blog, our first in many guest… 

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Big announcement for Audience Development for the Arts!

Posted On March 3, 2011 By Shoshana

I have been missing in action the past week in order to work on a project near and dear to my heart.  I have been seeing a need for an audience development for the arts conference,  a place to actually learn a few of the ins and outs while being able to exchange ideas with… 

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Audience development and your team

Posted On February 16, 2011 By Shoshana

I may have blogged about this before, but due to all the arts cuts scares and conversations, I felt that this topic needed to be resurrected.  Audience development can be the answer for obtaining support in challenging times.  In order for audience development to work its magic, you need these ingredients: A good plan The… 

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Audience development, Rocco and the buzz

Posted On February 2, 2011 By Shoshana

There has been a good discussion happening since Rocco Landesman, chairman of the NEA, had the audacity ( ;O) )  to point out that arts organizations should downsize or collaborate more due to high supply and low demand: #SupplyDemand There of some us in the arts world that will agree and some of us who… 

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Arts Advocacy Day! Do it for Mozart! Twitter and Facebook Instructions…

Posted On January 27, 2011 By Shoshana

It’s time to take action!  I ask you to lend your voice by writing a letter and then posting on Twitter and Facebook that you took action.  Let’s make some noise today!  I am dedicating this arts advocacy day to Mozart.  In order to find our next Mozarts in this world, we need to support… 

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Audience development and arts advocacy!

Posted On January 26, 2011 By Shoshana

After many more articles about the arts funding cuts proposals, I feel it is time to take some action.  We, the arts lovers of this world need to do our own personal audience development and attempt to reach out to our representatives, our senators, our media, our personal circle of friends to increase the efforts.… 

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Resuscitating art support and audience development

Posted On January 21, 2011 By Shoshana

Yesterday I mentioned an essay that I felt was worth reading and discussing, “Resuscitating Art Music”  by John Steinmetz (NARAS Journal, Summer 1993,Volume 4 No. 1).   Today I am thinking I need to combine this discussion with a more broader topic – support for the arts. If you haven’t received the news yet, the GOP… 

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Ramblings of audience development, “Resuscitating Art Music” and MLK day

Posted On January 18, 2011 By Shoshana

Before Alex Ross and today’s other advocates for changing the classical music  presentation, there was John Steinmetz.  One of my twitter friends, @RachDminor, alerted me to an essay John Steinmetz wrote called “Resuscitating Art Music.”  What surprised me about this essay is how much his ideas and concepts for change are very much the same… 

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“Shoshana understands the principles of audience development and can communicate the concepts in a very accessible way. She partners well with clients helping them convert theory into everyday practice. She's a generous collaborator and sounding board and a good resource for new creative ways to develop those relationships that successfully build audiences.” —Richard Turbiak

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