I saw another listing of an orchestra filing for Chapter 11 today. Right now I am hoping and praying that more people will start seeing the value of audience development and do what they can to give it a fair try. It is sad to see artists and arts organizations in trouble, especially when they…
Sometimes it is good to take time off, step away from the day to day in order to get a fresh perspective. After a few days away, I have a few thoughts to share about obtaining new audiences. These are thoughts in no particular order with hopes to open much more conversation. If we would…
So, there seems to be a new discussion as of late to continue the debate about whether or not educational outreach programs are worth the time and effort for audience development purposes. I used to say hands down that they are, but now I am slowly leaning towards saying maybe they are not worth it,…
I finally updated my YouTube Gallery page. Before June vanishes, I wanted to share with you a sample of how classical music is a part of our culture and is quite popular in its usage in commercials. You can sample them here: ADS YouTube Gallery Also for your enjoyment, here is my playlist of classical…
This is not going to be the typical summary blog. I was not able to attend any of the conferences this weekend, but was able to catch some of what was happening via Twitter and Livestream. We had the TCG (Theatre Communications Group) conference and the AFTA (American for the Arts) conference this past weekend. …
On April 29th a group called CultureLab hosted its Emerging Practice Seminar. The Emerging Practice Seminar ” is a concerted effort to bring forward promising new practices in the cultural sector and transmit them to the field.” The 2011 seminar focused on: Uses of technology in audience engagement Revenue management and dynamic pricing After viewing…
On Friday, March 18th, we had a guest host for an #auddev Twitter chat, Praxis Theatre based in Toronto, Canada. They decided to do a chat about social media and audience development for Canadian theatres and invite the world to join them. I had created a transcript for this event, but found out today that…
Last night I went to see one of my favorite artists, Peter Gabriel. He is right up there with the Beatles, Sting/The Police, and all my favorite classical music composers. For this concert tour, Peter Gabriel was being backed by his own orchestra, the New Blood orchestra. He chose particular songs to have arranged (brilliantly,…
These are strange times. For every arts cut story I find in news sources across the country, there is at least a story to match of an arts group raising money to help a community. Today there was an arts cuts article for Wisconsin, and meanwhile in Joplin, MO, there was an article of an…
Today we had an #auddev chat with David Weuste from Rosebrook Classical. As you may have heard, ADS and Rosebrook Classical are partnering to bring you Audience Development Media. We decided to have this #auddev chat to get the conversation started on how to use social/digital media effectively to build your audience. The following is…
ADS Founder — Shoshana Fanizza
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